Google's Pixel 5 dilemma: How to emerge from the smartphone shadows
Google's Pixel 5 dilemma: How to sally from the smartphone shadows
Every fall. Google hopes to make a splash with its latest Pixel phone, and every autumn, the aforementioned thing inevitably happens. No matter how good the Pixel turns out to be — and recent models accept certainly impressed — it fails to distinguish itself from the other flagship phones looking to steal some of the thunder enjoyed by Samsung and Apple.
With the Pixel v, which is expected to debut this Wednesday (Sept. xxx) during an online event, Google seems to exist taking another tack, at least according to rumors about the upcoming phone. Instead of trying to lucifer phones like the Galaxy S20 and Galaxy Annotation xx feature for feature, the Pixel 5 may not even try to win a specs showdown.
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Consider this: The leading Android smartphones to come out this yr have all opted for Qualcomm'southward Snapdragon 865 system-on-chip, if not the Snapdragon 865 Plus variant. The Pixel 5 will reportedly feature a less powerful Snapdragon 765G chipset. The Galaxy S20 lineup and the Galaxy Note 20 Ultra take prepare the bar for displays with their 120Hz refresh rate. The Pixel 5 likely to stick with the same 90Hz rate introduced with the Pixel 4. And while other phone makers are sticking more lenses on the back of their devices, Google volition reportedly settle for just 2 cameras, with the telephoto lens on the Pixel 4 making way for an ultra wide angle camera this time around. Talk about bringing a knife to a gunfight.
The Pixel 5 could effort to win on price
Of class, there'southward an upside for skipping out on all the premium specs the Pixel 5 is rumored to be going without — y'all tin sell your phone for a lower price than the $999 that many leading flagship phones go for these days. Almost Pixel 5 rumors place the price of the telephone at around $699. That'south $100 less than the Pixel 4's starting cost, and more chiefly $300 less than what you lot'd pay to become a Milky way S20 or Galaxy Annotation twenty.
A lower-priced device would certainly brand information technology more broadly accessible. On the other hand, information technology would lack the all-encompassing leading-edge features typically associated with flagship products
— Tuong Nguyen
Will the discounted toll be enough to finally Google's phones the attending — and sales — the search giant seeks? "A lower-priced device would certainly brand it more than broadly attainable," said Tuong Nguyen, senior main analyst with Gartner. "On the other hand, it would lack the extensive leading-border features typically associated with flagship products."
Complicating things for Google is that other phone makers have noticed that the costs of their phones have creeped upward recently — and they've started doing something nearly information technology. Last year, Apple introduced the iPhone eleven for $699, and the upcoming iPhone 12 mini could be available at the same price, offering many of the aforementioned features slated for the more expensive iPhone 12 models.
Pressure from the Galaxy S20 Iron
Samsung, too, has taken activeness, a little more than than a week before the Pixel 5's expected debut. This past week, the phone maker unveiled the Galaxy S20 FE, a $699 entry to its S20 lineup. While you'll get a plastic phone with less memory and a screen that isn't as precipitous. the Galaxy S20 FE still runs on the same Snapdragon 865 arrangement-on-chip as the other S20 models and offers a 120Hz refresh rate for its 6.5-inch screen. In other words, information technology delivers ameliorate specs than what we're expecting from the Pixel 5 for the same toll Google will reportedly charge.
"Samsung'due south Milky way S20FE may nowadays a real challenge," said Avi Greengart, atomic number 82 analyst for Techsponential. "It offers an appealing mix of flagship processor functioning, multiple cameras, and a 120Hz display for $699."
Greengart besides notes that Samsung now promises 3 years of Android updates — the same lifespan that Google offers its devices. And while Pixel phones will still get their Android updates correct away, that change removes one of the ways the Pixel stood out from another flagships. "This is good for Android and practiced for Google overall, but makes the Pixel line a tougher sell," Greengart added.
If it's not cost, then, Google needs to find a way to make the Pixel 5 stand out when it appears this week. With the iPhone 12 launch increasingly likely for Oct, the smartphone scene is virtually to get a lot more crowded.
"Google needs to make a splash with the Pixel 5," Greengart said. "The tech press has been leaking it for months, and near consumers are going to be focused on Samsung's new Galaxy S20FE and Apple's iPhone 12 this fall."
How else can the Pixel v stand out?
For Google, the answer probable lies somewhere other than the Pixel 5'south spec sheet or price tag. "The market needs to motion abroad from the hardware feature race," Gartner's Nguyen said. "The industry has been enlightened of this for many years. This is reflected in the lengthening replacement cycles and increasingly common complaints virtually 'lack of innovation.'"
Fortunately for Google, it can draw on its forcefulness in other areas. Its expertise with search, for example, has helped it build out a knowledge graph that'southward made the Google Assistant 1 of the better virtual assistants for phones. Similarly, Nguyen points to the work Google'southward washed with AI-powered applications involving text, images, speech and video.
"My expectation for devices... is that they will leverage these services and applications to make new device launches significantly more highly-seasoned," Nguyen said.
In that location'south likewise the thing that's elevated past Pixels — the camera'south photographic features, which Greengart described as "Google's calling card with the Pixel." Fifty-fifty if the hardware doesn't change much from past phones — and the Pixel 5'due south main camera is rumored to use the same 12.2MP sensor every bit before — the company could innovate new paradigm processing capabilities that push its devices to the forefront of the all-time camera phones.
At the finish of the day, the Pixel 5 is unlikely to displace either Apple or Samsung from the caput of the smartphone grade. Merely depending on what Google chooses to emphasize, the Pixel 5 could finally evangelize that splash Google's been waiting for since the first Pixel came out in 2016. We'll have a better idea of how likely that is this coming Wednesday.
Source: https://www.tomsguide.com/news/googles-pixel-5-dilemma-how-to-emerge-from-the-smartphone-shadows
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